Cookie Policy

In order to collect certain data on our website, we use cookie technology.

This Cookie Policy applies to the Website (hereinafter referred to as “the Website”), owned by Sunrise Medical, with VAT Number GB 388 6068 02 and registered office at Brierley Hill, United Kingdom, (hereinafter referred as Sunrise Medical).

1. What are cookies?

Cookies are small text files which are downloaded onto the terminal equipment used for Internet browsing when entering certain pages and/or using certain services, enabling information to be saved and subsequently recovered for different purposes. This allows us to provide you with a tailor-made browsing experience when you visit our website by analysing the pages you browse, with the sole purpose of improving our services and show you personalised advertising based on a profile drawn up from your browsing behaviour on the Website. Cookies can be session cookies (which only last until you close your Internet browser) or persistent cookies (they remain on your computer for a certain time or until you delete them). For example, Sunrise Medical uses persistent cookies to remember you when you return to the Website or to monitor your activities when you browse the website. In those cases we may associate personal information with a cookie.

Cookies can also be used to record anonymous information about how a visitor uses the Website. For example, from which other websites you have accessed, or whether you have used an advertising banner to get to the Website.

2. Consent

When you access the Website, certain information about the use of this technology will be provided through the device or terminal equipment used, and we will ask you to give us your consent to do so.

Please note that some cookies may be necessary for the operation of the Website and if you reject them, the access to the Website may be prevented or may not function properly.

In addition, through the settings panel, you can choose to accept or reject all cookies or to do so in a granular manner and manage your preferences.

You may withdraw your consent to the use of this technology at any time. Please see "4. How to change cookie settings" in this Cookie Policy for more information.

3. Cookies used on the Website

We use the strictly necessary and essential cookies to analyse our services and/or show you personalised advertising based on a profile drawn up from your browsing habits on the Website, using secure areas, personalised options, etc.

The Website also contains links to external pages. Throughout your visit to the Website, you may notice some cookies from third parties such as Facebook, Google or Youtube. Sunrise Medical does not control the cookies used by these external sites. However, for more information about cookies from social networks or other third party sites, you can go directly to their own cookie policies.

We encourage you to read this Cookie Policy carefully to learn more about Sunrise Medical’s use of this technology.

Specifically and according to their purpose, Sunrise Medical uses the following types of cookies:

a. Essential Cookies:

they serve the task of providing fluidity and comfort while browsing the Website, as well as guaranteeing the correct functioning of the site and providing it with security. Likewise, they serve to manage the spaces and enable advertising content on the Website. For example, those used for session maintenance, response time management, performance or option validation, etc

b. Performance & Analytics Cookies:

they allow to obtain information oriented to the statistical analysis of the use that the Users make of the Website. Thus, they allow to know the preferences of the Users in order to improve the offer of services and to limit the advertising impacts. For example, by analysing the search terms, by studying the geographical area to which most Users belong or by limiting the appearance of repeated advertisements on the Website.

c. Advertising and Targeting Cookies: Advertising cookies collect information to help tailor advertising to your interests on other websites. They also help us to measure the effectiveness of our advertising and make possible that you can share our web content on social media channels. If you choose not to accept these cookies, you may not see advertising that’s relevant to you or be able to link or share content with social networks. Cookie Settings.

Below is a list that groups the main cookies used in Sunrise Medical, indicating their type, origin, purpose, as well as a link for the User to access the Cookie Policy of their respective third parties.

Cookies Origin Information Purpose Opt-out
Personalization Sunrise Medical User identification and browsing preferences They serve the task of storing the session variable preferred by the user and adapting their navigation through the website according to those variables. Click
(the information below has been provided by these third parties)
Cookies Origin Information Purpose Opt-out
Analysis and Metrics Google Analytics (Google LLC) User identification, login and logout, calculation of stay on website, frequency of visit, location, navigation, URL from which visitors come, metrics. They serve the task of obtaining statistics on visiting and browsing habits on the website, to know the user's preferences in terms of variable options and to adapt the user's browsing, to make browsing suggestions according to the user's preferences; to exchange information with other Google cookies (in case these are enabled by the user). Click
Analysis and Metrics Google Tag Manager (Google LLC) Browsing data. They serve the task of quickly managing and analyzing tags, as well as of measuring users ́ behaviour and web traffic. Click
Advertising and Targeting Google Ads (Google LLC) User identification, user interaction with websites, recent searches, devices, browsing data. They serve the task of collecting information to obtain reports on preferences, browsing and disaggregated data of the user, to show the user advertising that may be of interest. Click
Advertising and Targeting Facebook (Facebook, Inc) IP address, user identification, navigation, device location, information provided by the user during navigation. They are used to show the User ads based on the pages visited on Sunrise Medical websites when the User logs on to Facebook. Through the Facebook tracking pixel, a direct connection will be made to Facebook's servers when users visit a Sunrise Medical group website. This will send information that a visitor has entered this website to the Facebook server so that Facebook can process this information and assign it to the visitor's personal Facebook account to serve ads related to their interests that may be of interest to them. Click

In addition to cookies, we and the companies listed above may use "tracking pixels" (also known as web beacons or pixel tags). These are small transparent images that are integrated into Sunrise Medical group websites (and therefore are not stored on your computer), and allow us to verify aspects such as the number of visitors to a particular page or the technical configuration of the browser of users accessing it. The purposes for which they are used are analogous to those described in the table above.

Essential Cookies in detail

Cookies Name



Specifies which cookies are allowed by the visitor.


Keeps the user session ID for security reasons.


Store's a security token that the system uses to validate all form data submitted via POST requests. Helps protect against Cross site request forgery.


Stores the visitor's preferred content culture.


Stores the name of the current visual theme to provide proper design to the dialog windows.


Stores information for users who were imported from an Active Directory domain during authentication (Sunrise Associates only).


Stores the user's encrypted authentication ticket when using forms authentication.


Specifies if Social Media and Advertising cookies have been accepted.

Performance & Analytics Cookies in detail

Cookies Name



Indicates if the visitor is new or returning. Used for tracking the visitors statistic in Web analytics.


Stores the channel from which the visitor arrived as part of a campaign (e.g., email, Facebook, Twitter, etc.). Based on the utm_source query string parameter.


Stores the name of the campaign assigned to the visitor.


Stores the specific content item through which the visitor arrived as part of a campaign. Based on the utm_contentquery string parameter.


Stores all the campaigns, which should be tracked within a JavaScript snippet.


Stores the URL referrer from which the user arrives on the website.


Stores the GUID of the contact related to the current site visitor. Used to track activities on the website.


Stores a GUID reference to the user's shopping cart. Allows the system to recover the shopping cart for unregistered customers, even after it is cleared from the cache (for example after an application restart).


Body element class to provide accessibility standards.


Stores the IDs (DocumentID, NodeID) of the last visited page. Used for logging landing and exit page web analytics and activities.


Indicates that the landing page has already been visited and the Landing page activity is not logged again for the current visitor. Expires after 20 minutes and the expiration period of the key is renewed every time the website is accessed again.

Google Analytics:

These cookies are used by Google Analytics to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in an anonymous form, including the number of visitors to the website, where visitors have come to the website from and the pages they visited. We do not use any of the information that is provided to Google Analytics to identify visitors to our website. Google Privacy Policy

Additional Social Media & Advertising Cookies

Cookies Name



We embed videos from our official YouTube channel using YouTube’s privacy-enhanced mode. This mode may set cookies on your computer once you click on the YouTube video player, but YouTube will not store personally-identifiable cookie information for playbacks of embedded videos using the privacy-enhanced mode. Google Privacy Policy

4. Management and deactivation of Cookies

We need to ask for your consent to set certain cookies. When you arrive at our Website we will ask for your consent to accept them. For more information, to change your preferences or to revoke your consent, please visit the Cookie Settings on our website. You may withdraw consent to the use of cookies at any time by disabling or blocking their download through specific settings on the browser you use. Please note that if you reject or delete cookies, we could not keep your preferences, some features of the Website may not work, we could not offer you customised services and every time you browse our website, we will have to ask again for your authorization for the use of cookies.

At any time, you can withdraw your consent for the use of cookies. For that, you must:

  • Manage cookie permissions by managing your preferences through the settings panel we make available on the home page of the Website. You can also access it from here.
  • You can withdraw your consent for the use of cookies at any time by deactivating or blocking their download using the specific functions of the browser that you use. Hereafter, there is a list of instructions and links regarding the steps to activate, deactivate, delete and manage cookies, according to each browser:

These browsers are subject to updates or modifications, so if the information or links above are out of date, if your browser is not on this list, or if you can’t find a way to manage cookies, please consult the Official Website or contact us.

If you have any questions, please do not hesitate email the following address: or you can write to us at Thorns Road, Brierley Hill, West Midlands, DY5 2LD, United Kingdom.