Cookie Policy

Cookie Policy

This Cookie Policy applies to the Website accessible through the URL https://www.sunrisemedical.co.uk/ (hereinafter referred to as “the Website”), owned by Sunrise Medical, Ltd., with VAT Number GB 388 6068 02 and registered office at Brierley Hill, United Kingdom (hereinafter referred as Sunrise Medical or the Owner, without distinction).

Accessing and browsing the Website implies the use and downloading of own and third-party cookies on the terminal equipment (computer, tablet, smartphone...) with which you access and browse it, in order to allow and optimise your browsing, as well as to analyse certain behaviours during browsing, with the sole purpose of analysing our services and showing you advertising related to your preferences based on a profile drawn up from your browsing habits.

We encourage you to read this Cookie Policy carefully to learn more about Sunrise Medical’s use of this technology.

1. What are cookies?

Cookies are small text files which are downloaded to your terminal from the website visited and are used to record certain browsing interactions on a website, mobile application, etc., storing data that can be updated and retrieved from your terminal. These files are stored on the user's computer or terminal and contain generally anonymous data that is not harmful to your computer. They are used to remember your preferences when you return to that website, such as the language selected in a previous navigation, access data or personalisation of the page. For example, Sunrise Medical uses persistent cookies to remember when you return to our website or to monitor your activities when you browse our website. In such cases we may associate personal information with a cookie.

Cookies can also be used to record anonymous information about how a visitor uses a website. For example, from which other website they accessed the site, or whether they used a banner ad to reach the site.

Throughout your visit to the Sunrise Medical website, you may notice some cookies from tools we work with such as Hubspot and Unbounce, and third parties such as Facebook, Google, Youtube. This Cookie Policy does not apply to the latter. Your interactions with these features are governed by the Cookie Policy and other policies of the companies that provide them. You can opt out of these third party cookies on the Sunrise Medical website by changing your cookie preferences.

2. Consent

When accessing the Sunrise Medical Website, certain information about the use of this technology will be made available through the device or terminal equipment used, and we will ask you to consent to this.

Please note that some cookies may be necessary for the operation of the Website and, if you refuse this consent, access to the Website may be prevented or may not function properly.

In addition, through the system or settings panel, you can choose to accept or reject all cookies or to do so on a granular basis and manage preferences.

You can withdraw your consent to the use of this technology at any time. Please see section "4. How to change cookie settings" in this Cookie Policy for more information.

3. Cookies used on the Website

We use cookies that are strictly necessary and essential to analyse our services and/or show you personalised advertising based on a profile drawn up on the basis of your browsing habits on the Website, using secure areas, personalised options, etc.

The Website also contains links to external sites. Sunrise Medical does not control the cookies used by these external websites. However, for more information about cookies from social networks or other external websites, the user can go directly to their own cookie policies.

We encourage you to read this Cookie Policy carefully to learn more about Sunrise Medical’s use of this technology.

Specifically, and according to their purpose, Sunrise Medical uses the following types of cookies on the Website:

a.   Essential Cookies: these serve the task of providing fluidity and comfort while browsing the page, as well as guaranteeing the correct functioning of the website and providing it with security. They are also used to manage spaces and enable advertising content on the Website. For example, those used for session maintenance, response time management, performance or validation of options, etc.

b.   Preference or personalisation Cookies: these allow the user to adapt the Sunrise Medical Website to some pre-established general characteristics, such as the language, the browser used or the region from where it is accessed. They also allow Google to adapt results to the preference of the user.

c.   Performance & Analytics Cookies: these enable information to be obtained for the statistical analysis of the use that users make of the page. Thus, they make it possible to know the preferences of users in order to improve the services offered and limit the impact of advertising. For example, by analysing the search terms used by users to reach the page, studying the geographical area to which most users belong or limiting the appearance of repeated advertisements on the Website.

d.   Advertising and Targeting Cookies: these enable the management of existing advertising spaces on the page so that each User is offered advertising content in accordance with their browsing habits and preferences, as well as other information provided during browsing.

In the event that you choose not to accept cookies, we will not download any, except those that the regulations allow us to (such as language customisation or technical cookies).

Below is a list of the cookies used in Sunrise Medical, indicating the type, origin, purpose, as well as a link so that the user can access the Cookies Policy of their respective third parties.

OWN COOKIES
Cookies Origin Information Purpose Opt-out
Essential Sunrise Medical Website performance monitoring, systems and architecture. Deleting or blocking these cookies may alter the functioning of the website. These cookies allow tracking and monitoring of any errors and response time of requests to visit the Website. This information is used to monitor performance and will alert the team to any problems with the services provided on the site. Click

THIRD-PARTY COOKIES
(the information set out below has been provided by those third-parties)

Cookies Origin Information Purpose Opt-out​
Preference Google Tag Manager (Google LLC) User navigation on the Website. They serve to administer, manage and analyse tags quickly within the Website, as well as to measure user behaviour and web traffic. Click
Analysis and Metrics Google Analytics (Google LLC) User identification, login and logout, calculation of stay on website, frequency of visit, location, navigation, URL from which visitors come, metrics.

They serve the task of obtaining statistics on visiting and browsing habits on the website, to know the user's preferences in terms of variable options and to adapt the user's browsing, to make browsing suggestions according to the user's preferences; to exchange information with other Google cookies (in case these are enabled by the user).

Click
Analysis and Metrics

Tawk (Tawk.to)

Browsing data.

They serve to interact with the User and includes chats, email messaging, customer support and other interaction tools.

 

Click
Analysis and Metrics

Hubspot (Hubspot Inc.) 

Domain, date and time of visit, session number for statistical purposes and user behaviour evaluation.

They serve to better coordinate Sunrise Medical's marketing strategy by monitoring visitors to the website, tracking user identity and sessions, determining if the browser has been reset and optimising the content provided to the user.

 

Click
Analysis and Metrics

 

HubSpot Forms (HubSpot, Inc.)

Creating smart online forms.

They serve to interact with the User and include chats, email messaging, customer support and other interaction tools.

Click

Analysis and Metrics

 

Unbounce

(Unbounce Marketing Solutions, Inc)

User’s browsing activity in terms of the number of times a particular piece of content has been viewed.

They serve to track whether your visitor (User) has seen the content before through the cookie ubvs (prevents repeat visits from affecting the stats/conversions) and the cookie ubpv (locks repeat visits into a particular variant if the User is A/B testing so so they don't potentially see something different every time they refresh Sunrise Medical page)

 

Click
Analysis and Metrics

 

 

Unbounce Landing pages

(Unbounce Marketing Solutions, Inc)

Creating smart landing pages and forms. They serve to create landing pages that can include forms. Provide information about pages interaction. Click
Advertising and Targeting

 

 

Google Ads Optimization

(Google LLC)

User identification, user interaction with websites, recent searches, devices, browsing data. They are used to collect and store information to obtain reports on user preferences, navigation and disaggregated user data, to show the user advertising that may be of interest to the user and for retargeting purposes Click
Advertising and Targeting

 

 

Facebook Custom Audiences

(Facebook, Inc.)

IP address, user identification, browsing, device location, information provided by the user during browsing. They serve to show the User advertising that may be of interest to him/her. Click

 

In addition to cookies, we and the companies listed above may use "tracking pixels" (also known as web beacons or pixel tags). These are small transparent images that are integrated into the Website itself (and therefore not stored on your computer) and allow us to verify aspects such as the number of visitors to a particular page or the technical configuration of the browser of the users accessing it. The purposes for which they are used are similar to those described in the table above.

Essential Cookies in detail

Cookies Name

Summary

Expiration

CMSCookieLevel

Specifies which cookies are allowed by the visitor.

Persistent

ASP.NET_SessionId

Keeps the user session ID for security reasons

Session

CMSCsrfCookie

Store's a security token that the system uses to validate all form data submitted via POST requests. Helps protect against Cross site request forgery

Session

CMSCurrentTheme

Stores the name of the current visual theme to provide proper design to the dialog windows.

Session

CMSPreferredCulture

Stores the visitor's preferred content culture

Persistent

CMSCookieSocialAdvertising

Specifies if Social Media and Advertising cookies have been accepted

Persistent

TawkConnectionTime

Manages visitor connection

Session

twk_idm_key

Manages visitor connection

Session

__cf_bm

This cookie is a necessary cookie for bot protection. Learn more about Cloudflare cookies.

30 min

Preference or Personalisation Cookies in detail

Cookies Name

Summary

Expiration

CONSENT

Allows Google to customise how ads are viewed outside of Google or store information such as preferred language when displaying search results.

1 year

NID

Contains a unique ID that Google uses to remember user preferences and other information, such as the user's preferred language, the number of search results the user wants to be displayed per page, and whether or not the user wants Google's security search filter to be turned on

6 months

Performance & Analytics Cookies in detail

Cookies Name

Summary

Expiration

_ga

It records a unique ID that is used to generate statistical data on how the visitor uses the website.

Persistent

_gat_UA-855436-1

Difference between the different tracking objects created in the session

Session

_gid

It records a unique ID that is used to generate statistical data on how the visitor uses the website

1 day

CurrentContact

Stores the GUID of the contact related to the current site visitor. Used to track activities on the website.

Persistent

CMSLandingPageLoaded

Indicates that the landing page has already been visited and the activity on the landing page is not logged again for the current visitor.

20 minutes

__hssc

This cookie keeps track of sessions (anonoymous). This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.

30 minutes

__hssrc

Whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser. If this cookie does not exist when HubSpot manages cookies, it is considered a new session.

Session

__hstc

The main cookie for tracking visitors in Hubspot. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).

6 months

hubspotutk

This cookie keeps track of a visitor's identity. It is passed to HubSpot on form submission and used when deduplicating contacts. It contains an opaque GUID to represent the current visitor.

6 months

ubvs

Tracks your traffic as unique visitors to the page. It determines whether or not the page visitor has been to that particular page before so that your page statistics are not distorted by return visits. This cookie does not capture personally identifiable information.

Session

ubpv

Performs A/B testing and prevents the visitor from seeing different variants of the page if they refresh their browser.

Session

Additional Social Media & Advertising Cookies 

Cookies Name

Summary

Expiration

1P_JAR

Storing google user preferences

1 week

_fbp

This is a cookie set by Facebook and is used to deliver a series of advertisement products such as real time bidding from third party advertisers.

90 days

_gcl_au

Storing and tracking conversions

7 weeks

ubvt

Tracks conversions externally from Unbounce.

Session

 

4. How to change cookie settings or withdraw consent

You can withdraw your consent to the use of cookies at any time. To do so, you can:

§  Manage your cookie consents by managing your preferences through the configuration panel that we make available to you on the home page of the Website. But you can also access it from here.

§  Deactivate or block the downloading of cookies through the specific functions of the browser you use. Below is a list of instructions and links on the steps to follow for the activation, deactivation, deletion and management of cookies depending on each browser:

Safari With Safari open, click Safari < Preferences < Privacy < Cookies and website data and choose the desired option.

For further information, please visit https://support.apple.com/en-gb/guide/safari/sfri11471/mac

Safari for iOS In Safari, click on Settings < Privacy and security < Block all cookies.

For further information, please visit https://support.apple.com/en-gb/HT201265

Google Chrome With Google Chrome open, click on the Chrome menu icon < Settings < Show advanced options < Privacy < Content settings < Cookies and configure it, according to your preferences.

For further information, please visit https://support.google.com/chrome/answer/95647?hl=en

Google Chrome for Android and iOS With Google Chrome open, click on the Chrome menu icon < Settings < Show advanced options < Privacy < Content settings < Cookies and configure it according to your preferences.

For further information, please visit https://support.google.com/chrome/answer/95647?hl=en

Internet Explorer Click on the Internet Explorer icon in the taskbar < Tools < Internet Options < Privacy and customise your cookie settings according to your preferences.

For further information, please visit https://support.microsoft.com/en-gb/windows/delete-and-manage-cookies-168dab11-0753-043d-7c16-ede5947fc64d

Internet Explorer Mobile (Windows Phone) With Internet Explorer Mobile open, click on More < Settings and customise your cookie settings according to your preferences.

For further information, please visit https://support.microsoft.com/en-GB/windows/windows-phone-7-3ebc303c-59c0-d367-3995-f258b184fabb

Microsoft Edge In the browser, click on More < Settings < Advanced settings < Privacy and services < Cookies and choose the desired option.

For further information, please visit https://support.microsoft.com/en-gb/windows/microsoft-edge-browsing-data-and-privacy-bb8174ba-9d73-dcf2-9b4a-c582b4e640dd

Mozilla Firefox With Firefox open, click the Menu button < Preferences < Privacy and security < History < Use Custom History Settings and customise the cookie settings according to your preferences.

For further information, please visit https://support.mozilla.org/en-US/products/firefox

Mozilla Firefox Mobile With Firefox open, click the Menu < Settings < Privacy < Cookies button and customise the cookie settings according to your preferences.

For further information, please visit https://support.mozilla.org/en-US/products/mobile

Opera With Opera open, click on Settings < Options < Advanced < Privacy and security < Content settings < Cookies and customise the cookie settings according to your preferences.

For further information, please visit https://help.opera.com/en/latest/web-preferences/#cookies

Opera Mobile With Opera Mobile open, click on the Opera icon < Settings < Privacy < Cookies and choose your preference.

For further information, please visit https://help.opera.com/en/latest/web-preferences/#cookies

      These browsers are subject to updates or modifications, so if the above information or links are out of date, or if your browser is not on this list (Konqueror, Arora, Flock, etc) or if you cannot find a way to manage cookies, please check with the official website or contact us.

If you have any questions, please do not hesitate to email the following address: marketing@sunrisemedical.co.uk or if you prefer, you can write to us at Thorns Road, Brierley Hill, West Midlands, DY5 2LD, United Kingdom, for the attention of  Sunrise Medical, Ltd