About Sunrise / Company overview

Company overview

We strive to innovate better products today, so you can enjoy a better tomorrow. Find out who we are and the principles that drive us.

Sunrise Medical leads in the design, manufacturing and marketing of innovative, high-quality mobility products and services.

Committed to improving people’s lives, Sunrise Medical is a world leader in design, manufacturing, and distribution of innovative, high-quality assistive mobility products and services. Distributed in more than 130 countries under its own 18 proprietary brands, the key products include manual and power wheelchairs, power assist products, motorized scooters, seating & positioning systems, and daily living aids.

Operating in 23 countries, Sunrise Medical Group is headquartered in Malsch, Germany, and employs over 2,800 associates worldwide.

Our mission:

To improve people's lives by creating innovative, high-quality products.

Our Values:

Customer Focus

Our customer comes first!
We are committed to meeting and exceeding the expectations of our customers both internal and external. We are committed to building a relationship based on trust through a prompt and professional response to our customer's needs.


Teamwork is a crucial part of our business!
Sharing and fostering through communication to achieve our business objectives. We look for a positive and proactive team spirit to be adopted by all, leading to improved results. We consider our internal customers and offer support, guidance, motivation and constructive feedback where needed.


Take responsibility and ownership!
We strive to demonstrate determination and initiative and provide added value to Sunrise. We endeavour to keep to agreements and report deviations in a timely manner in order to find solutions. Sunrise Associates are encouraged to get involved and do their best.


Strive to continually improve!
Sunrise and its Associates continually redefine our business and are proactive in providing innovative and effective products, processes and solutions. We encourage our Associates to be open to all new ideas that can improve our business and the lives of our customers.


Our goal is to "Improve People's Lives"!
We are committed to performing extraordinary efforts every day in all we do both as individuals and as a company. We are committed to the highest level of quality.